Perlroth on Design Thinking

quotes design thinking empathy

30 Dec 2013

Nicole Perlroth writes:

While the projects had wildly different end products, they both had a similar starting point: focusing on how to ease people’s lives. And that is a central lesson at the school, which is pushing students to rethink the boundaries for many industries.

At the heart of the school’s courses is developing what David Kelley, one of the school’s founders, calls an empathy muscle. Inside the school’s cavernous space — which seems like a nod to the Silicon Valley garages of lore — the students are taught to forgo computer screens and spreadsheets and focus on people.

The school challenges students to create, tinker and relentlessly test possible solutions on their users — and to repeat that cycle as many times as it takes — until they come up with solutions that people will actually use.

Read more here.