Paolo Lorenzoni on the similarities between Design Thinking and Lean Startup:
These two approaches are philosophically aligned, sharing three core beliefs:
- Customer focus: the notion of being user-centered lives at the heart of design, while the lean startup revolves around the goal of establishing product-market fit.
- Bias toward build: design relies heavily on building prototypes to elicit user reaction while lean startup trumpets the idea of a minimum viable product (MVP) to do the same.
- Embrace failure: design prescribes that we need to fail fast to succeed sooner, while lean startup channels activity toward a “persist, pivot or kill” decision point.
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